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Prof 

Ezeuduji, Ikechukwu

Research Interest(s): Strategic tourism management, Strategic tourism marketing, Tourism entrepreneurship, Rural tourism.
Active Community Engagement: ATLAS (Association for Tourism and Leisure Education and Research). TESA (Tourism Educators South Africa). Associate Member: Competence Platform for Bioenergy in Arid and Semi-Arid Ecosystems in Africa). Mountain Forum Europe.
Biography: Prof. Ikechukwu O. Ezeuduji obtained a PhD from the BOKU – University of Natural Resources and Applied Life Sciences, Vienna, Austria. He thereafter obtained a Master of Business Administration (MBA) from The Open University, Milton Keynes, UK, and a Postgraduate Diploma in Higher Education from the University of KwaZulu-Natal, South Africa. He taught at the University of Johannesburg and Cape Peninsula University of Technology before joining the University of Zululand. He is currently Full Professor of Tourism Management in the Department of Recreation and Tourism, University of Zululand, South Africa. He teaches and supervises Postgraduate students (Honours, Master’s and Doctoral).

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Now showing 1 - 3 of 3
  • PublicationJournal Article
    2021
     | Danubius University ...
    Townships have turned out to be places of leisure consumption. However, personal safety has been a major concern in South Africa. It is the aim of this paper, using a customer orientation approach, to explore township tourists’ perceptions in terms of their safety while visiting Cape Town (Gugulethu, Khayelitsha and Nyanga townships) in South Africa. This research used a quantitative method (questionnaire survey) to collected data from 171 respondents(tourists) in Cape Town Townships. Data were analysed using inferential statistics (correlation test and regression analysis), and Cronbach Alpha’s coefficients were used to test reliability of the multivariate data. This research found that in general, tourists are mostly satisfied and hold positive perception of Cape Town townships, although the study unearthed certain safety issues. Tourists’ knowledge of their contribution to the economic development of the study areas encourage them to revisit. This study recommends to Cape Town Tourism to inform tourists about safety issues in townships prior to visiting Cape Town townships. This will enable tourists to be more vigilant. It is also suggested by this study that tourists use tour guides who are familiar with these townships, during their visit.
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  • PublicationJournal Article
    2022
     | Adonis & Abbey Publi...
    Previous research on safety in tourism were from a tourist perspective. This study used local communities‘ lenses to investigate safety in township tourism destinations in Cape Town, South Africa. It employed a quantitative method (questionnaire survey) to collect data from 333 respondents (local communities) in Cape Town townships and analysed using inferential statistics (correlation and regression analyses). The findings showed that significant number of local community members attribute tourism-related crime in townships to drug addiction, unemployment, and lack of basic education. The local residents placed a lot of trust on tourism to drive their local economic development and sociopolitical stability. The study recommends that local governments train local communities on entrepreneurial activities presented by tourism in their areas, so they can be capacitated on how to earn a living without relying on government grants and seeking employment.
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  • PublicationJournal Article
    2022
     | Africajournals
    This paper examines by way of exploratory study the perceptions of residents and police on the effects of crime on township tourism. The study was conducted in Gugulethu, Khayelitsha and Nyanga townships in Cape Town. Using a qualitative research approach, three focus group interviews, one in each township (a total of 18 participants), and semi-structured interviews with eleven police officials in the Cape Town townships yielded information to address the research aim. Thematic data analysis captured police officials’ and residents’ perceptions on which more conclusive research can be done. Residents and police perceive Cape Town townships as unsafe for tourism. Despite this, the study found that tourism does not contribute to crime but rather becomes a casualty of crime in these townships. High unemployment, lack of education, drug and alcohol abuse were identified as contributors to crime in the townships. One of the recommendations in this study is that the local tourism offices in Cape Town should encourage the unemployed township youths to go through an entrepreneurship training process such as business incubation to help them create and manage their own tourism businesses. Sponsorship to this effect, in terms of financial and technical support can be provided by private tourism sector companies in collaboration with local municipalities and public institutions.
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