Determinants of farmers’ marketing choices and preferences under communal cattle farming: evidence from Mwenezi District in Zimbabwe

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dc.contributor.authorSibanda, Melusi
dc.contributor.authorPaenda, Obert
dc.contributor.authorMusemwa, Lovemore
dc.contributor.authorNdhleve, Simbarashe
dc.coverageIndia
dc.coverage.conferenceissn
dc.date.accessioned2026-02-20T06:32:13Z
dc.date.available2026-02-20T06:32:13Z
dc.date.issued2020
dc.departmentNameAgriculture
dc.description.abstractThe challenges and constraints faced by communal cattle producers are detrimental to the growth of the sector. This study seeks to establish the factors affecting farmers’ participation in livestock marketing. Questionnaires were administered to sixty (60) farmers randomly selected from Mwenezi District soliciting marketing information. Butcheries, abattoirs, speculators, private sales emerged as the main livestock value chain players, while auctioneers play an insignificant role. Farmers participate in both formal and informal livestock markets. Marketing challenges range from lack of market information, long distance to the market, low prices and poor condition of animals. Farmers’ choice on whether to participate in the highly rewarding formal marketing channel was influenced by the animal condition (p=0.004), frequency of extension worker visits (p=0.001), buying price (p=0.037) and the age of the livestock owner. To operate efficiently, the livestock sector requires support systems that are capable of eliminating constraints and creating value for livestock farmers.
dc.facultyFaculty of Science, Agriculture and Engineering
dc.identifier.citationPaenda, O., Musemwa, L., Ndhleve, S. and Sibanda, M., 2020. Determinants of farmers’ marketing choices and preferences under communal cattle farming: evidence from Mwenezi District in Zimbabwe’. Journal of Human Ecology, 72(1-3), pp.13-23
dc.identifier.issn2456-6608 (online)
dc.identifier.issn0970-9274 (print)
dc.identifier.otherhttps://DOI: 10.31901/24566608.2020/72.1-3.3263
dc.identifier.urihttp://hdl.handle.net/10530/58766
dc.inproceedingsissn
dc.issuenumber72 / 1-3
dc.keynoteissn
dc.language.isoen
dc.pages13 - 23
dc.peerreviewedYes
dc.publisherKamla-Raj Enterprises
dc.subjectAbattoirs
dc.subjectAuctions
dc.subjectFormal markets
dc.subjectInformal markets
dc.subjectLivestock sector
dc.subjectTransaction costs
dc.titleDeterminants of farmers’ marketing choices and preferences under communal cattle farming: evidence from Mwenezi District in Zimbabwe
dc.title.journalJournal of Human Ecology
dc.typeJournal Article
dspace.entity.typePublication
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relation.isAuthorOfPublication.latestForDiscovery390c1831-6cc3-4b26-9b7a-9001ed7d4225
relation.isOrgUnitOfPublication4866ce54-8485-473a-8708-7be01d87e538
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