South Africa's KwaZulu-Natal tourism destination brand essence and competitiveness: tourists' perspectives

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dc.contributor.authorEzeuduji, Ikechukwu
dc.contributor.authorMlambo, Sinolwazi
dc.date.accessioned2025-11-18T13:23:37Z
dc.date.available2025-11-18T13:23:37Z
dc.date.issued2020
dc.departmentNameRecreation and Tourism
dc.description.abstractThis study aims to find out tourists’ perception of the KwaZulu-Natal (South Africa) brand essence and brand competitiveness as a tourism destination. Questionnaire survey of 406 respondents revealed that tourists are mostly satisfied with visiting KwaZulu-Natal. Most of the tourists are willing to return and they are willing to recommend KwaZulu-Natal to others. Tourists view KwaZulu-Natal as a competitive destination. This study recommends that KwaZulu-Natal destination management organisation should continue to work towards improving the quality standards of the destination, as outlined in this paper, to help it to be able to compete more strongly in the national and global tourism marketplaces.
dc.facultyFaculty of Humanities and Social Sciences
dc.format.preprintYes
dc.identifier.citationMlambo, S.S. and Ezeuduji, I.O., 2020. South Africa’s Kwazulu-Natal tourism destination brand essence and competitiveness: tourists’ perspectives. GeoJournal of Tourism and Geosites, 32(4), pp.1195-1201.
dc.identifier.issn2065-0817 (online)
dc.identifier.issn2065-1198 (print)
dc.identifier.otherhttps://doi.org/10.30892/gtg.32401-557
dc.identifier.urihttp://hdl.handle.net/10530/58282
dc.issuenumber32 / 4
dc.pages1195-1201
dc.peerreviewedYes
dc.publisherEditura Universitati din Oradea
dc.subjectBrand essence
dc.subjectBrand competitiveness
dc.subjectKwaZulu-Natal
dc.subjectSouth Africa
dc.subjectTourism
dc.titleSouth Africa's KwaZulu-Natal tourism destination brand essence and competitiveness: tourists' perspectives
dc.title.journalGeojournal of Tourism and Geosites
dc.typeJournal Article
dspace.entity.typePublication
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