Loading...
More Detail
3 results
Search Results
Now showing 1 - 3 of 3
- This study aimed to explore the model that can be used to improve local community participation in ecotourism development processes. The study was conducted at the communities adjoining the Oribi Gorge Nature Reserve in KwaZulu-Natal, South Africa. A mixed methods design was adopted by the study during collection and analysis of data. A total of 384 respondents were sampled through convenience sampling technique. Questionnaires were used to collect data through face-to-face surveys. The study found that local communities had not been actively participating in ecotourism development processes, especially those undertaken within the rural setting as a result of different socio-economic factors including lacking necessary skills. This study asserts that this gap could be mitigated through implementation of local community participation improvement model (LCPIM) based on its potential for influencing enactment and/or amendment of policies on ecotourism development.
- 1
- 4
- 0
- The paper explores measures adopted by the South African government alongside small business sector to sustain tourism SMMEs amidst COVID-19 pandemic. The data were collected from respondents who were purposefully sampled and interviewed using face-to-face mode of enquiry. The data were analysed through content analysis and the emerged findings indicate that tourism SMMEs had been adversely affected by COVID-19 pandemic and resultant lockdown restrictions. Numerous tourism SMMEs had to cease operations, face potential bankruptcy, negotiate pay-cuts and retrench some of the personnel staff. However, certain measures had been adopted by the government alongside small business sector to demonstrate resilience to lockdown restrictions as the pandemic continuously mutates from one variant to the other.
- 1
- 3
- 0
- This paper aims to explore how branding essentials can foster or derail heritage tourism growth. Brand management capabilities support heritage tourism destinations such as South Africa to achieve competitive advantage in the global tourism marketplace. Heritage tourism destinations in Africa operate within a highly competitive environment as most of them offer identical products and services to their clientele. Unique historical and political backgrounds associated with particular geographical regions foster their heritage tourism growth. Subsequently, in South Africa, different forms of tourism that exist within the heritage tourism niche such as cultural tourism have gained immense popularity as they attract numerous domestic and international tourists to heritage tourism sites. Branding as a composite of numerous essentials including, but not confined to, brand essence, brand image and brand loyalty, is believed to be a key factor that can either stimulate or hinder heritage tourism growth in tourist destinations including South Africa. A conceptual model has been developed in this paper, based on the interlinkages between the key essentials of destination branding and how they influence heritage tourism growth. This paper posits that there is a strong relationship and interrelatedness between destination branding and heritage tourism growth.
- 1
- 1
- 0