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Nzama, Nompumelelo

Faculty: Faculty of Humanities and Social Sciences
Department: Recreation and Tourism
ORCID: https://orcid.org/0000-0002-5861-4705
Research Interest(s): Tourism entrepreneurship, Gender studies in Tourism
Biography: Miss Nompumelelo Nzama obtained a Bachelor of Tourism Studies and BA Honours in Recreation and Tourism from the University of Zululand. She thereafter obtained Masters of Tourism, also from the University of Zululand. She is currently pursuing her PhD in Tourism. She teaches Postgraduate Diploma students as an assistant lecturer in the Department of Recreation and Tourism, University of Zululand, South Africa.
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2020 - 20212

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    PublicationJournal Article
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    Gender nuances in tourism-related entrepreneurship in KwaZulu-Natal, South Africa
    2020
     | Adonis & Abbey Publi...
    Previous studies have found that the number of women entrepreneurs is increasing, though many of them fail to sustain their businesses, compared to their male counterparts. This study explored gender nuances in the performances of tourism-related businesses in the Durban Central Business District, KwaZulu-Natal, with particular emphases on traditional societal perceptions and access to capital. A structured questionnaire was used to collect data from 150 purposively selected (75 females and 75 males) tourism-related entrepreneurs. We employed descriptive, bivariate and multivariate data analyses to address the research objectives. This study did not make a conclusive finding that gender plays a strong role in differentiating business success or performance. However, the study found that it is somewhat easier for female entrepreneurs to find business start-up capital. This study recommends that entrepreneurial training and mentorship programmes should emphasise that gender has no role in determining entrepreneurial success, and also increase the awareness level of entrepreneurs regarding business funding.
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    Nuanced gender perceptions: tourism business capabilities in KwaZulu-Natal, South Africa
    2021
     | University of Oradea
    We explored nuanced gender perceptions regarding the influences that business capabilities may have on tourism-related business operations in Durban, KwaZulu-Natal. We used a structured questionnaire to collect data from 150 tourism-related entrepreneurs and managers. This study made no conclusive finding that gender does play a role with regard to differentiating business success or performance, as reported in some literature. However, marketing capability is the main factor that influences business performance.
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